Day 12: Pick your niche – real estate / agencies

🔗 Knowledge graph – Day 12 applies everything

Day 1

Prompts – adapted for real estate / agency language.

Day 2

Zapier – simple niche automations.

Day 3

Make – complex niche workflows.

Day 4

API – core for all niche systems.

Day 5

Lead qualifier – adapted for buyer/seller leads or agency clients.

Day 6

Biz cases – niche-specific use cases.

Day 7

3 builds – practice adapting them.

Day 8

Lead qualifier – BANT for real estate buyers vs sellers.

Day 9

Sales assistant – follow-ups for listings or proposals.

Day 10

Content engine – niche blogs, social, emails.

Day 11

Support router – adapted for property management or client support.

Shared link: Every system from Days 1-11 can be "skinned" for a niche. Day 12 teaches you how to adapt prompts, workflows, and pricing for real estate or agencies – making your automations 10x more valuable.

🎯 Why pick a niche?

📌 Generalist vs Specialist

A general automation consultant charges $500-1,000 per system. A niche specialist (e.g., real estate automation expert) charges $2,000-5,000+ because they understand the industry's unique pain points, speak the language, and have pre-built solutions.

Analogy: A general doctor vs a heart surgeon. Both are doctors, but the specialist commands higher fees because they have deep expertise in one area. Your automation skills become a specialty when you focus.

⚖️ Niche comparison: Real Estate vs Digital Agencies

Real Estate

Client types: Agents, brokerages, property managers, real estate investors

Common pain points:

Lead response time too slow
Follow-up with buyers/sellers is manual
Listing updates across multiple portals
Client communication (offers, showings)
Lead qualification (buyer vs seller, budget, timeline)

Tools they use: MLS, CRM (Salesforce, HubSpot), BombBomb, DocuSign, Calendly

Average system price: $2,000 - $5,000 setup + $300-500/mo

Digital Agencies

Client types: Marketing agencies, web dev agencies, SEO/SEM firms

Common pain points:

Lead qualification (budget, timeline, scope)
Proposal creation and follow-up
Client reporting (automated reports)
Content creation for multiple clients
Onboarding new clients (data collection)

Tools they use: HubSpot, Asana, QuickBooks, Google Analytics, SEMrush

Average system price: $1,500 - $4,000 setup + $200-400/mo

🔄 Adapting Day 8 – Lead qualifier for each niche

🏠 Real Estate Lead Qualifier

BANT adapted for real estate:

Budget: Price range (e.g., $300k-500k)
Authority: Are they pre-approved? (yes/no/unsure)
Need: Buying vs selling? Timeline? (urgent/3 months/6+ months)
Property type: House, condo, commercial, land

{
  "messages": [
    {"role": "system", "content": "You are a real estate lead qualifier. Extract JSON: buyerOrSeller, priceRange, preApproved (yes/no), timeline (immediate/3months/6+), propertyType, location, notes."},
    {"role": "user", "content": "Email: {{email_body}}"}
  ]
}
                

Scoring: Buyer + pre-approved + immediate = hot lead → alert agent immediately.

📊 Agency Lead Qualifier

BANT adapted for agencies:

Budget: Monthly retainer range ($1-3k, $3-5k, $5k+)
Authority: Decision maker? (owner/manager/need approval)
Need: Service type (SEO, PPC, web dev, content)
Timeline: Start date (ASAP, next month, quarter)

{
  "messages": [
    {"role": "system", "content": "You are an agency lead qualifier. Extract JSON: serviceNeeded, budgetRange, decisionMaker (yes/no/unsure), timeline, currentProvider, painPoints."},
    {"role": "user", "content": "Email: {{email_body}}"}
  ]
}
                

Scoring: Decision maker + budget > $3k + ASAP = hot → immediate call.

Practice exercise: Take 3 real estate emails and 3 agency emails (you can create samples). Run them through both prompts and compare results. Adapt the prompts based on what you learn.

📧 Adapting Day 9 – Sales assistant sequences

🏠 Real Estate Follow-up Sequence

Day 1: "Hi [Name], thanks for reaching out about [property type] in [location]. Are you pre-approved? I have some great options to show you."

Day 3: Send matching listings based on price range (AI generates descriptions).

Day 7: "Still looking? I just got a new listing that might interest you. [Link]"

If seller: "Tell me more about your property. I can prepare a free market analysis."

📊 Agency Follow-up Sequence

Day 1: "Thanks for your interest in [service]. To better understand your needs, could you share your current [metric]?"

Day 3: Send case study relevant to their industry (AI-generated from Day 10).

Day 7: "I'd love to schedule a 15-min discovery call. Here's my Calendly link."

Practice exercise: Create a 3-email sequence template for each niche. Use Day 10's content engine to generate the actual emails.

📝 Adapting Day 10 – Content engine

🏠 Real Estate Blog

"Write a blog post: '10 tips for first-time home buyers in [city]'. Include local market trends and agent advice."

🏠 Real Estate Social

"Create 5 tweets about this new listing: [details]. Highlight pool, location, price."

📊 Agency Blog

"Write a blog: 'How to increase SEO traffic in 2025'. Target small business owners."

📊 Agency Social

"Create a LinkedIn post about our latest client success: [case study]. Include metrics."

Practice exercise: Generate 1 blog post outline for each niche. Then generate 5 social posts from each blog.

🎫 Adapting Day 11 – Support router

🏠 Real Estate Support (Property Management)

Categories: maintenance, rent payment, lease questions, showing requests

Priority: Emergency (water leak) → immediate call, High (no heat) → 4h, Low (paint color) → 24h

Auto-response: Maintenance requests get ticket number + "We'll contact you within 24h"

📊 Agency Support (Client Support)

Categories: billing, technical (website down), reporting, strategy questions

Priority: Website down → critical, Billing dispute → high, Report request → medium

Auto-response: Common questions answered from knowledge base (Day 10 generated)

Practice exercise: Create a classification prompt for each niche. Test with 5 sample tickets.

📦 Building a sellable niche package

Combine adapted systems into a complete offer for your chosen niche.

Core package (must-have)

Real estate: Lead qualifier (Day 8) + Sales assistant (Day 9) = $2,500

Agencies: Lead qualifier (Day 8) + Sales assistant (Day 9) = $2,200

Add-ons (upsell)

Content engine (Day 10) – add $1,000
Support router (Day 11) – add $1,500
Monthly retainer – $300-500/mo for maintenance + AI costs

Niche positioning

Example website copy: "I help real estate agents automate lead follow-up so they never lose a client to slow response."

8 hands-on practice exercises

📝 Exercise 1: Choose your niche

Real estate or agencies? Write down 3 reasons why you chose it.

🔄 Exercise 2: Adapt Day 8 prompts

Rewrite Day 8's BANT prompt for your niche. Test with 3 sample emails.

📧 Exercise 3: Adapt Day 9 sequence

Create a 3-email follow-up sequence template for your niche.

📝 Exercise 4: Adapt Day 10 content

Generate 1 blog post outline and 5 social posts for your niche.

🎫 Exercise 5: Adapt Day 11 support

Create classification categories and priorities for your niche.

📦 Exercise 6: Package pricing

Create 3 packages (Basic, Pro, Enterprise) with pricing for your niche.

📄 Exercise 7: Client document

Write a one-page "what you get" document for your niche package.

🎯 Exercise 8: Find 5 potential clients

Research and list 5 real estate agents or agencies in your area who could use this.

📄 Client proposal template (real estate example)

🏠 Proposal: AI Lead Follow-up System for [Agent Name]

Problem: You're losing leads because responses are too slow and follow-up is inconsistent.

Solution: An AI system that:

Responds to new leads within 2 minutes (Day 8 qualifier)
Qualifies buyers vs sellers, budget, timeline
Sends automated follow-up emails with matching listings (Day 9)
Alerts you immediately for hot, pre-approved buyers
Logs all activity to your CRM

Investment: $2,500 setup + $300/mo (includes AI costs, maintenance)

Timeline: 2 weeks to build and test

Next step: 15-min call to review your current process

📚 Niche resources

Day 12: You picked a niche and adapted all systems

✔ Real estate vs agencies – deep understanding of each
✔ Adapted Day 8-11 prompts and workflows for your niche
✔ Built a sellable package with pricing
✔ 8 practice exercises to solidify learning
✔ Client proposal template ready to use
✔ Connected all previous days to your chosen niche