Custom chatbots – AI assistants for lead gen, support, and sales
Build intelligent chatbots using OpenAI API that qualify leads, answer support questions, and book meetings – fully integrated with your automation systems from Days 1-18.
🔗 Knowledge graph – Day 19 brings chatbots to every system
Day 1
Prompt engineering for chatbot personalities
Day 2
Zapier webhooks for chatbot triggers
Day 3
Make.com for chatbot logic flows
Day 4
OpenAI API core engine
Day 5
Lead qualification prompts
Day 6
Sales/support use cases
Day 7
3 builds practice
Day 8
BANT qualification via chat
Day 9
Sales assistant conversations
Day 10
Content for chatbot answers
Day 11
Support router via chat
Day 12
Niche-specific chatbots
Day 13
Workflow analysis for chat
Day 14
CRM data for personalization
Day 15
API security for chatbots
Day 16
Scraped data for chatbot knowledge
Day 17
Dashboard chatbot performance
Day 18
Proposals from chat conversations
Day 19
Custom chatbots
🎯 Why build custom chatbots?
📌 24/7 AI assistants that feel human
Custom chatbots using OpenAI API are different from rule-based bots. They:
- Understand natural language, not just keywords
- Adapt to each user's unique situation
- Qualify leads using BANT (Day 8) through conversation
- Answer support questions from your knowledge base (Day 10)
- Book meetings and send proposals (Day 18)
- Learn from every interaction
🏗️ Chatbot architecture – 5 layers
Layer 1: Interface
Website widget, WhatsApp, Messenger, Slack, SMS
Layer 2: Logic
Make.com / Zapier – routes messages, manages context
Layer 3: AI Engine
OpenAI API with custom prompts (Day 1, 4)
Layer 4: Knowledge
CRM data (Day 14), KB articles (Day 10), case studies
Layer 5: Actions
Create lead (Day 8), send proposal (Day 18), book meeting
📱 No-code chatbot platforms
ChatSimple
Website widget, OpenAI integration
WhatsApp Business API
Via Make.com or WATI
Messenger
ManyChat, Chatfuel
Slack
Internal chatbots for teams
SMS
Twilio + Make.com
Custom web widget
Embed anywhere
Telegram
Bot API + Make.com
Intercom
Via API
🤖 Build #1: Lead qualification chatbot (using Day 8 BANT)
Conversation example
System prompt (Day 1)
Make.com flow
Webhook receives message → OpenAI with conversation history → Store context in Data Store → If BANT complete, create lead in CRM (Day 14)
🎫 Build #2: Support chatbot with knowledge base (Day 10)
Conversation example
📅 Build #3: Appointment booking chatbot
Conversation example
🧠 Chatbot memory – managing context
Stateless chatbots forget previous messages. You need to maintain conversation history.
Option 1: Make.com Data Store
Store conversation history by user ID. Append each message. Send last 10 messages to OpenAI.
Option 2: Airtable/Sheets
Log each message with timestamp, user ID. Query recent history.
Option 3: OpenAI Threads
Use Assistants API with persistent threads (advanced).
Option 4: Session cookies
For web widgets, store session ID in browser.
🔄 Chatbots enhance every previous system
Day 8 – Lead qualifier
Chatbot gathers BANT naturally, creates lead in CRM.
Day 9 – Sales assistant
Chatbot handles initial conversation, hands off to email sequence.
Day 10 – Content engine
Chatbot pulls relevant articles from KB to answer questions.
Day 11 – Support router
Chatbot resolves 60% of tickets, escalates complex ones.
Day 14 – CRM
Chatbot creates/updates contacts, logs conversations.
Day 18 – Proposals
After chat, trigger proposal generation based on needs.
8 hands-on practice exercises
🤖 Exercise 1: Lead qualification prompt
Write a system prompt for a real estate lead qualification chatbot. Include BANT.
📱 Exercise 2: WhatsApp chatbot
Set up a Twilio WhatsApp sandbox. Connect to Make.com webhook. Test with simple echo.
🧠 Exercise 3: Memory with Data Store
Build a Make scenario that stores conversation history and sends last 5 messages to OpenAI.
🎫 Exercise 4: Support KB chatbot
Create 5 KB articles. Build a chatbot that answers from them. Test with questions.
📅 Exercise 5: Appointment booking
Integrate Calendly API. When user confirms time, create event.
📊 Exercise 6: CRM integration
When BANT complete, create contact in HubSpot with custom fields.
📄 Exercise 7: Proposal trigger
After chat, trigger Day 18 proposal generator with collected data.
📈 Exercise 8: Dashboard for chatbot
Log all conversations to Sheets. Build a Day 17 dashboard showing chats, qualified leads, etc.
📄 Client proposal – Custom AI chatbot
🤖 Custom AI Chatbot – Service Overview
What I'll build:
- ✅ 24/7 AI chatbot on your website/WhatsApp/Messenger
- ✅ Qualifies leads using BANT (budget, authority, need, timeline)
- ✅ Answers support questions from your knowledge base
- ✅ Books appointments directly into your calendar
- ✅ Integrates with your CRM – creates contacts automatically
- ✅ Escalates to humans when needed
- ✅ Dashboard showing conversations, qualified leads, satisfaction
Platform: Website widget, WhatsApp, or both
Investment: $2,500 setup + $400/mo (includes AI costs)
ROI: Qualify 100+ leads/month without extra staff, 24/7 availability
📚 Resources
Day 19: You're now a custom chatbot expert
✔ Built 3 chatbots (lead qualification, support, appointment booking)
✔ Integrated with Day 8 BANT, Day 10 KB, Day 11 support, Day 14 CRM
✔ Mastered memory/context management
✔ Connected to multiple platforms (web, WhatsApp, Messenger)
✔ 8 hands-on practice exercises
✔ Client-ready chatbot service proposal
You need to be logged in to participate in this discussion.