Study niche workflows – real estate / agency pain points
Learn how to deeply understand a niche's daily workflows, identify pain points, and map them to automation solutions from Days 1-11. Turn problems into profitable systems.
🔗 Knowledge graph – Day 13 applies all systems to real workflows
Day 1
Prompts – used to interview clients and document workflows.
Day 2
Zapier – simple workflow automations.
Day 3
Make – complex workflow implementation.
Day 4
API – custom workflow solutions.
Day 5
Lead qualifier – maps to lead gen workflows.
Day 6
Biz cases – workflow examples.
Day 7
3 builds – practice workflow building.
Day 8
Lead qualifier – qualification workflows.
Day 9
Sales assistant – follow-up workflows.
Day 10
Content engine – content workflows.
Day 11
Support router – support workflows.
Day 12
Niche selection – real estate/agencies.
🔍 Why study workflows?
📌 Workflow = opportunity
Every business has dozens of workflows: lead capture, follow-up, onboarding, reporting, etc. Each workflow that is manual, repetitive, or error-prone is an automation opportunity. By studying workflows, you:
- Identify what to automate (and what not to)
- Understand the true pain points (not just symptoms)
- Design solutions that actually fit the way they work
- Speak their language and build trust
📋 The 5-step workflow analysis framework
Map the current process
Document step-by-step what happens today. Include:
- Trigger (what starts it)
- Actions (what people do)
- Tools used (email, CRM, spreadsheets)
- Time spent on each step
- Pain points (where it breaks, slows down)
Identify automation opportunities
Look for:
- Repetitive manual data entry
- Delays (waiting for someone)
- Steps that require memory (follow-ups)
- Multi-tool shuffling
Design the ideal workflow
Sketch the automated version. Which steps can be automated? Which need human touch?
Map to existing systems (Days 1-11)
Which of our pre-built systems solves this? Day 8 for lead qualifier? Day 9 for follow-ups? Day 10 for content?
Build, test, iterate
Build a prototype, test with real data, refine.
🏠 Real estate deep dive – 5 core workflows
Workflow 1: Lead capture & response
- Leads come from multiple sources (Zillow, Realtor.com, website, social)
- Slow response (hours or days) = lost leads
- No qualification before agent calls
- Day 8 lead qualifier – instantly responds, qualifies buyer/seller, budget, timeline
- Day 9 sales assistant – sends matching listings, schedules showings
- Tools: Zapier/Make, OpenAI, CRM
Workflow 2: Listing distribution
- Manually posting new listings to 10+ portals
- Inconsistent descriptions across sites
- Photos need resizing for each platform
- Day 10 content engine – generates descriptions, social posts
- Make.com – posts to Zillow, Realtor.com, Facebook Marketplace via API
Workflow 3: Buyer follow-up
- Buyers need multiple touches before viewing
- Agents forget to send new listings
- No personalization
- Day 9 sales assistant – automated sequence with new listings
- Day 10 content engine – generates personalized property descriptions
Workflow 4: Seller updates
- Sellers want weekly updates on showings, interest
- Manual reporting takes time
- Day 9 + reporting – automated weekly email with showing stats, feedback
- Data from CRM + MLS
Workflow 5: Transaction coordination
- Missing documents, deadlines
- Coordination between agents, lenders, title companies
- Make.com – track deadlines, send reminders
- DocuSign + Google Drive integration
📊 Agency deep dive – 5 core workflows
Workflow 1: Lead qualification
- Low-quality leads wasting sales time
- No budget discussion upfront
- Day 8 lead qualifier – BANT + service needs
- Hot leads → sales call, cold → nurturing sequence
Workflow 2: Proposal creation
- Proposals take 2-3 hours to create
- Inconsistent formatting
- Day 10 content engine – generates proposal sections from lead data
- Google Docs + Mail merge
Workflow 3: Client onboarding
- Forgetting to collect assets, credentials
- Delayed kickoff
- Day 9 + forms – automated onboarding sequence with forms, checklists
- Asana/Trello integration
Workflow 4: Monthly reporting
- Manual data gathering from multiple sources
- Hours spent on reports
- Make.com – pulls data from Google Analytics, SEMrush, social
- Day 10 content engine – writes narrative summary
- Auto-generates PDF and emails client
Workflow 5: Client support
- Same questions repeatedly
- Slow response times
- Day 11 support router – auto-answers common questions from KB
- Urgent → Slack alert
🎤 Client interview scripts to uncover workflows
📞 15-min discovery call questions:
- "Walk me through a typical day. What's the first thing you do?"
- "When a new lead comes in, what happens step by step?"
- "What tasks do you or your team do every day that feel repetitive?"
- "Where do you spend most of your time on admin work?"
- "What's the most frustrating part of your current process?"
- "If you could wave a magic wand, what would automation do for you?"
- "What tools do you currently use? (CRM, email, spreadsheets)"
- "How do you track follow-ups? Do you ever forget?"
🗺️ Pain point → solution mapping matrix
Slow lead response
Solution: Day 8 lead qualifier + Day 9 sales assistant
Forgotten follow-ups
Solution: Day 9 automated sequences
Manual data entry
Solution: Day 2/3 Zapier/Make integrations
No content for social
Solution: Day 10 content engine
Support tickets pile up
Solution: Day 11 support router
Unqualified leads
Solution: Day 8 BANT qualifier
Inconsistent follow-up
Solution: Day 9 sequences + Day 10 personalization
Reporting takes hours
Solution: Make.com + Day 10 narrative
8 hands-on practice exercises
📝 Exercise 1: Map a workflow
Choose one workflow from real estate or agencies. Document current process step-by-step. Include time per step.
🔍 Exercise 2: Identify 3 pain points
From the workflow above, list 3 specific pain points. Be specific: "Takes 10 minutes to copy data" not "too slow".
🗺️ Exercise 3: Map to solutions
For each pain point, identify which Day (1-11) system would solve it. Explain why.
📞 Exercise 4: Mock interview
Interview someone in your niche using the script. Record answers. Identify 3 automation opportunities.
📊 Exercise 5: Compare two niches
If you haven't chosen, map one workflow from real estate and one from agency. Compare complexity.
⚙️ Exercise 6: Design solution
For one pain point, sketch the automated workflow. Which tools? Which modules? Draw it.
📄 Exercise 7: Client proposal
Write a 1-page proposal for a client based on the workflow you analyzed. Include pain points, solution, pricing.
🔄 Exercise 8: Build prototype
Build a simple prototype of one solution using Make or Zapier. Test with sample data.
📄 Client proposal (based on workflow analysis)
🏠 Proposal for [Real Estate Agent Name] – Lead Response Automation
Current workflow (from our call):
- Leads come from Zillow, website, and social media
- You check email manually, 3-4 times/day
- Average response time: 4 hours
- You spend 30 min/day qualifying leads (budget, timeline)
- Follow-ups are manual – sometimes forgotten
Pain points identified:
- Slow response = lost leads (industry data: 5-min response = 100x better)
- No qualification before call → wasted time
- Inconsistent follow-up → missed opportunities
Proposed solution (Day 8 + Day 9):
- AI lead qualifier responds instantly, asks budget, timeline, buyer/seller
- Hot leads (pre-approved, immediate) → SMS alert to you
- Automated follow-up sequence with matching listings
- All activity logged to CRM
Investment: $2,500 setup + $300/mo
ROI: 1 extra deal/month ($5,000 commission) = 16x ROI
📚 Resources
Day 13: You can now analyze niche workflows deeply
✔ 5-step workflow analysis framework
✔ 10 detailed workflows (5 real estate, 5 agencies)
✔ Pain points identified for each
✔ Solutions mapped to Days 1-11
✔ Client interview scripts
✔ 8 practice exercises
✔ Client proposal template
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